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Porchlight
The first stand-alone cocktail bar by Danny Meyer's Union Square Hospitality Group.
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The Dead Rabbit
The award-winning Financial District watering hole by Sean Muldoon and Jack McGarry that channels a 19th-century, "Gangs of New York" vibe.
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The Manhattan Cocktail Classic
New York's foremost multi-day cocktail festival that annually attracts thousands of revelers to its glamorous Gala Event at The New York Public Library.
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PAMA Pomegranate Liqueur
The indispensable modifier, PAMA brings balance, texture and vibrant color to cocktails.
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Stranahan's Colorado Whiskey
A 100 percent malt whiskey produced by Master Distiller Rob Dietrich that is the pride of Colorado.
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Louis Royer Cognac
A Cognac house dating back to 1853 that is led by its fifth generation and driving the overproof Cognac trend.
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TINCUP Whiskey
Created by Jess Graber, this bourbon-style whiskey marries Midwestern grain with Rocky Mountain water.
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The Happiest Hour
A whimsical cocktail bar by ACME's Jon Neidich and veteran barman Jim Kearns, formerly of The NoMad Hotel and Pegu Club.
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Cooper Spirits
Led by Rob Cooper, creator of St-Germain, it produces Lock Stock & Barrel, a 13 year straight rye whiskey, and Slow & Low, which is reviving the Rock and Rye category.
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Tijuana Picnic
Elevated Mexican fare with non-traditional flavor accents by ACME's Jean-Marc Houmard and Jon Neidich.
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Leblon Cachaça
The original premium cachaça, the national spirit of Brazil and the base for the famed Caipirinha cocktail.
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Campari
Italy's legendary red spirit with more than 150 years of history inspiring iconic cocktails such as the Negroni.
www.campari.com
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Forbidden Root Brewing Company
Chicago's first botanic brewery, which incorporates herbs, roots, barks and blossoms from around the world.
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Suffolk Arms
A Lower East Side cocktail pub by third-generation bartender Giuseppe González.
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Holiday Cocktail Lounge
A revived East Village iconic bar with 100 years of history and cocktails created by master mixologist Michael Neff.
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Hangar 1 Vodka
The spirit that helped ignite the craft distilling movement, which is produced in Alameda, California.
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Bacchanal
A restaurant and bar on the Bowery that evokes the neighborhood's opulent dining and tippling history.
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Joy of Sake
New York's premier annual sake event showcasing hundreds of the world's finest sakes.
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Santa Teresa Rum
Venezuela's oldest producer of fine rum, including its flagship Solera-aged "1796," led by the fifth generation of its family.
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Whiskey & Wine Off 69
An Upper East Side destination for artisanal spirits and fine wine owned by Frank Giresi, a 25-year retailing veteran.
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MONO+MONO
MONO+MONO is a Michelin Guide recommended East Village destination where Korean fried chicken and soju cocktails are seasoned with classic jazz music via 30,000 vinyl records played through vintage tube amplifiers. The retro design and unique experience comfort guests with soulful food, drinks and music.
www.monomononyc.com
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X Wine Consortium
X Wine is a consortium of premier Sicilian wine and spirits producers that have joined forces to market their products in the U.S. market. The producers are Alcesti, Marco De Bartoli, Cantine Intorcia, Fina Vini srl, Pupillo, and G. B. Distillati.
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Atsby New York Vermouth
Atsby New York Vermouth is a new line of category-redefining, artisanal vermouths made in New York State. Founded by Adam Ford, a vermouth revolutionary, it is available in two expressions, Amberthorn and Armadillo Cake, which can be sipped neat, chilled, on the rocks or in cocktails.
www.atsbyvermouth.com
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Japan Week
One of the largest celebrations of Japanese food, beverage and culture in New York, Japan Week is a multi-day festival that includes a gala kick-off event at Grand Central Terminal, complete with cooking demos, culinary and cultural expositions, as well as traditional musical performances.
www.japanweek.us
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The Spirit of Italy
The Spirit of Italy is a consortium of seven family-owned, artisanal Italian liquor producers—Amaro Lucano, Distillerie Moccia, Distillerie Nardini, Luxardo, Pallini, Toschi and Varnelli. Together are distilling Italy’s world-renowned culture, art, traditions and lifestyle into every pleasurable sip.
www.thespiritofitaly.com
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Korea Ginseng Corp.
Korea Ginseng Corp. (KGC) is the world’s leading ginseng company, with its origins in the Royal Palace of the Korean Empire. With its U.S. operations based in Los Angeles, Calif., KGC operates 35 brand stores in major metropolitan areas throughout North America. KGC has annual sales of $800 million.
www.kgcus.com
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Forcella Restaurant Group
Forcella Restaurant Group is dedicated to offering worldclass Neapolitan pizza and Italian specialties at its locations in the East Village, Park Avenue South and Williamsburg, Brooklyn. The group, which earned a Michelin Guide recommendation, is lead by Chef Giulio Adriani, a world champion pizzaiolo.
www.forcellaeatery.com
- Marie Brizard Liqueurs
Marie Brizard is one of the world’s most venerable producers of liqueurs and drinks based on plants, fruits and spices. The firm, which was founded in 1755 in Bordeaux, sells 230 million bottles annually and exports to over 120 countries. The Marie Brizard brand of liqueurs has a reputation and a know-how that are unrivaled anywhere in the world. www.mariebrizard.com
- Original Sin
Founded in 1997, Original Sin is one of the country’s leading craft producers of award-winning ciders. The company is introducing two heirloom varietal ciders in the fall of 2011, the single varietal Newtown Pippin Hard Cider and Cherry Tree Hard Cider. The New York Times rated its original and highly popular apple cider as “our top American cider” in a blind tasting of 21 ciders. www.origsin.com
- Bortolomiol Prosecco
Bortolomiol was founded by Giuliano Bortomiol, who pioneered the use of the Charmat method to produce a dry style of Prosecco and who successfully lobbied for the area's DOCG designation. The winery is now run by his four bubbly daughters who are following in his footsteps.
www.bortolomiol.com
- EatingVine.com
EatingVine.com is a new social network dedicated to recipe sharing and wine pairing. It is the first site to offer wine accompaniment suggestions to user-uploaded recipes, whether from a top chef or grandma.
www.eatingvine.com
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Wines of Croatia
Wines of Croatia promotes and raises awareness of the country's wines and disseminates information about its producers, wine regions and native grapes that distinguish this scenic and historic Balkan nation.
www.winesofcroatia.com
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G7, Portugal Premium Wine Consortium
G7 is a consortium of some of the leading Portuguese wine producers who represent seven noted winemaking regions. The consortium is undertaking a three-year PR campaign to educate the American wine trade and consumers about Portugal’s elite winemaking and its quality wines. The participating producers are José Maria da Fonseca, Bacalhoa, Messias, Aliança and Aveleda.
www.G7Portugal.com
- Terra Andina Wines
Terra Andina is a leading producer of innovative, premium Chilean wine. With its name, “Land of the Andes,” Terra Andina’s award-winning wines represent the diversity of Chile’s terroirs and varietal integrity. Led by visionary master winemaker Oscar Salas, Terra Andina is redefining Chilean wine. Owned by The Claro Group, with holdings that include both the Santa Rita, Carmen and Dona Paula Wineries.
www.terraandina.com
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Gourmet Latino Festival
The Gourmet Latino Festival is the first world-class, socially conscious celebration of Latin culture and culinary traditions. The eco-friendly, multi-day celebration will feature renowned chefs, mixologist and tastemakers to showcase Latin America’s profound cultural richness and diversity. Envisioned as an annual event, it debuts in New York City on June 4-12, 2010.
www.gourmetlatinofestival.com
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Conway Family Wines
Conway Family Wines is a boutique winery located in California’s scenic Central Coast. Its “Deep Sea” brand of wine exemplifies the terroirs of the region’s maritime appellations. Produced by a visionary French-born winemaker together with a dynamic family, the wines marry California fruit with European finesse.
www.conwayfamilywines.com
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Bar Celona Spanish Tapas Lounge
Bar Celona is a swanky Spanish tapas lounge that serves traditional tapas, artisanal cocktails and exclusively Spanish wines. Owner Cynthia Diaz, a former fashion consultant, brings her love of style and her passion for food to this hotspot in Williamsburg, Brooklyn.
www.barcelonaloungenyc.com
 
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Goats do Roam
Goats do Roam is one of the leading South African wine brands in the U.S. Founded by winemaker Charles Back in the scenic wine country near Cape Town, it began as a whimsical act of creating a Rhône-style blend called “Goats do Roam.” The winery recently launched new, modern packaging that celebrates the art of blending and the sensory contribution of each grape varietal to the wines.
www.goatsdoroam.com
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Kyochon Chicken
Kyochon is Korea's favorite chicken restaurant group that created the original Soy Garlic and Hot & Sweet sauces, as well as the double-frying and hand-brushing techniques that ensure exceptionally crispy chicken with unforgettable flavor. Kyochon pioneered the “fresh casual dining” concept, using fresh, never frozen chickens and insists that its chicken be made to order. With more than 1,000 locations worldwide, Kyochon's flagship U.S. restaurant is now opening in midtown Manhattan.
www.kyochon.com/usa
- Lowell European-Style Yogurts
Recently introduced by Lowell International Foods, a premium specialty food importer and producer, Lowell European-Style Yogurts are a new line of exceptionally creamy yogurts in nature-ripened fruit flavors. With active live cultures, these probiotic yogurts provide consumers with a spoonful of healthy indulgence.
www.lowelldairy.com
- “The Winemakers” Show on PBS
The first reality format television series on wine for PBS, “The Winemakers” features 12 men and women competing for a chance to create and launch their own wine label nationwide. Produced by Doc City Productions, it features renowned judges such as Leslie Sbrocco, Doug Frost, Mark Oldman and Lettie Teague
www.thewinemakers.tv
Successful PR Case Studies:
Hanna Lee Communications, Inc. has created some of the most successful wine PR case studies, which include:
- Imperial Brands, Inc. and Sobieski Vodka
In a marketplace crowded with 300 vodka brands, Imperial Brands turned to Hanna Lee Communications to help launch Sobieski Vodka. By creating a memorable and provocative “Truth in Vodka” umbrella PR campaign that poked fun at overpriced, overhyped vodkas, Sobieski Vodka was able to cut through the clutter and break all historic sales records for reaching the 255,000-case sales milestone. The PR efforts also resulted in Sobieski Vodka becoming the official vodka of Madison Square Garden, which has 4 million visitors annually. The two-year PR campaign won recognition by PRWeek for “Best Consumer Launch Campaign of the Year” (First Runner-Up) and The Holmes Report (SABRE Awards), based in the U.K.
www.vodkasobieski.com / www.ibrandsinc.com
- Rayuela Restaurant
Through a strategic media relations and special events, Hanna Lee Communications helped launch Rayuela and positioned it as a national and international dining destination. The agency created a new term, “Estilo Libre Latino” (freestyle Latino) to highlight the cuisine of Chef Máximo Tejada, the unique cocktails of Junior Merino and the dramatic interior that includes a live olive tree. Our efforts dramatically differentiated the restaurant and generated coverage in hundreds of consumer media outlets, including New York Times, Forbes Magazine, Food & Wine Magazine, Gourmet, Travel & Leisure, Latina Magazine, CNBC.com, Forbes.com, NBC-TV, Univision, Telemundo and many others.
www.rayuelanyc.com
- Mionetto Wines
Mionetto Wines is Italy’s foremost producer of Prosecco, a sparkling white wine from the Veneto region. Through several years of implementing a
long-term strategic PR campaign from 2001 to 2007, Hanna Lee Communications, together with Mionetto Wines, put the Prosecco category on the map in the U.S.
Today, Mionetto is now available in over 47 states and distribution continues to expand.
www.mionettousa.com
Other Client Experience Includes:
Hanna Lee Communications, Inc. has worked with a variety of other food, wine, travel and lifestyle clients on a retainer and project basis which include:
- NYC & Company
NYC & Company, the official tourism organization in New York City, offered a quarterly Business Building
seminar series for their restaurant members, which were sponsored by Coca-Cola. Hanna Lee Communications
developed the seminar themes, secured speakers and promoted the events to their restaurant members and the
media from 2005-2007.
www.nycvisit.com
- The French Culinary Institute
The French Culinary Institute, a culinary school with a world-class faculty and training program, launched their new Italian Studies Program in 2006.
Hanna Lee Communications promoted their program through Italian media and community outreach throughout 2006.
www.frenchculinary.com
- Grana Padano Cheese Consortium and San Daniele Prosciutto Consortium
Hanna Lee Communications organized annual press trips and provided support during The Fancy Food Show for northern
Italy’s leading consortiums of D.O.P. hard cheese and naturally air-cured ham from 2003-2006.
www.granapadano.com
- San Domenico NY Restaurant
Located on Central Park South, San Domenico NY has been New York’s leading Italian fine dining establishment since 1988.
Owner Tony May and his daughter, co-owner Marisa May, greet their guests with warm Italian hospitality while
Chef Odette Fada creates dishes that are representative of modern Italian cuisine. Hanna Lee Communications handled
public relations from summer 2006-winter 2007 for New York-based and national media.
www.sandomeniconewyork.com
- Toscana Promozione
Hanna Lee Communications publicized the “A Bite of Tuscany in the Big Apple” promotion (November 7-18, 2005) highlighting the
region’s food, wine, tourism, design, design, fashion and business opportunities. The agency organized press conferences and
in-depth tastings.
www.toscanapromozione.it
- STREETS International (Pro-Bono)
A non-profit organization, STREETS International transforms street kids into culinary professionals around the world. Hanna Lee Communications publicized its first fundraising event in New York City. The funds raised helped to underwrite their first training center in Vietnam.
www.streetsinternational.org
- Italian Trade Commission
Hanna Lee Communications promoted “Italian Week in Chicago” (October 24-November 3, 2005). The agency provided event marketing and media relations support.
www.italianmade.com
- Maremma Tourism Board
Hanna Lee Communications organized a press trip to Maremma, Tuscany’s seaside province, in the summer of 2007.
www.lamaremmafabene.it
- Jolly Hotel Madison Towers and Ristorante Cinque Terre
Jolly Hotel Madison Towers is an Italian boutique hotel located on Madison Avenue in Manhattan. It is the only U.S. property of
Italy’s leading hotel chain, Jolly Hotel. Hanna Lee Communications also promoted the hotel’s fine dining establishment, Ristorante Cinque
Terre and its talented female executive chef, Pnina L. Peled from 2003-summer 2007.
www.jollymadison.com
- AKITA Sake Promotion and Export Council (ASPEC)
The AKITA Sake Promotion and Export Council (ASPEC) was founded in the Summer of 2006 by six leading premium sake brewers with the
support of The Japan External Trade Organization (JETRO), the Akita Prefecture government and Akita Sake Brewers Association.
Hanna Lee Communications handled public relations from summer 2006 to 2007.
- Bodacious Bulgarian Wines by Belvédère Group S.A.
Katarzyna and Menada, producers of premium Bulgarian wines owned by Belvédère Group S.A., approached Hanna Lee Communications to launch in the U.S. market. This is the first major initiative to market wines from Bulgaria in the U.S. since the 1970s.
www.katarzyna.bg
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Federlombarda Agricoltori
Hanna Lee Communications publicized the specialty foods and wines of Italy’s Lombardy region in Los Angeles, San Francisco, Chicago and New York from 2003-2005.
The agency organized press dinners in each city.
www.federlombarda-agricoltori.it/uk/index.php
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India Tourism Office
Hanna Lee Communications organized press conference and dinner in June 2005 to promote Indian food and wine with TV’s Food Network veteran David Rosengarten.
www.incredibleindia.org
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Korean Cultural Center and Korean Agro-Trade Center New York
Hanna Lee Communications arranged the first series of “A Taste of Korea” media events in August and October 2005 that promoted Korean food, wine and fashion.
www.koreanculture.org
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All Asia Food Expo
Hanna Lee Communications supported the launch of the first exposition dedicated to food, wine and beverages from 11 Asian countries in
New York and Los Angeles (September 2004 and October 2005). The agency publicized the trade shows and arranged several food and wine events for the media.
www.allasiafood.com
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