Hanna Lee Communications, Inc. is specialized in event planning and management. Some of the highlights include press events, gala dinners, educational wine tastings and seminars. 

• The Dead Rabbit Press Previews

  

  Hanna Lee Communications hosted two press preview events to showcase The Dead Rabbit, a 19th-century inspired New York/Irish drinking saloon in Lower Manhattan. Media guests enjoyed communal punches, as well as a selection of historic cocktails, at this highly-anticipated tippling destination.

  For more photos, click here.

• Louis Royer Cognac 's “Show Me the Proof” Cocktail Competition

  

  Hanna Lee Communications organized and promoted the first-ever “Show Me the Proof!” High Proof Cognac Cocktail Competition. The competition showcased the unique seasonal mixing possibilities of Louis Royer “Force 53” VSOP Cognac, one of the highest proof Cognacs in the U.S. market.

  For more photos, click here.

• Campari’s Count Negroni Birthday Bash

  

  Hanna Lee Communications conceptualized and organized a Count Negroni Birthday Bash on behalf of Campari. The party, which was attended by 200 top craft bartenders, celebrated the Count Camillo Negroni, an Italian aristocrat who created the drink in the early 1900s. The event featured Negronis and Negroni variations stirred up by top bartenders. It was held at the New York Distilling Co. and its adjacent bar, The Shanty, in Williamsburg, Brooklyn. DJ Questlove spun his mythical musical stylings to provide a musical backdrop.

  For more photos, click here.

• Campari Bar at the Manhattan Cocktail Classic Gala

  

  Hanna Lee Communications oversaw the creation of the Campari Bar at the Manhattan Cocktail Classic Gala. The stylish spot was a major hit among the event’s 3,000 chic attendees and featured a carbonated Negroni by Theo Lieberman (Milk & Honey and The Lantern’s Keep), a New York Negroni by Allen Katz (The Shanty) and an on-tap Negroni by Jacques Bezuidenhout (Jasper’s Corner, San Francisco).

  For more photos, click here.

• “Make Your Own Neapolitan Pizza” Event at Forcella

  

  Hanna Lee Communications conceptualized and arranged two “make your own Neapolitan pizza” events at Forcella Park Avenue where media guests, under the guidance of Chef Giulio Adriani, made their own pies that were baked in a 1,000-degree oven. The pizzas were accompanied by new cocktails created by Dushan Zaric of Employees Only and Macao Trading Co.

  For more photos, click here.

• MONO+MONO 3-D View-Master Menu Launch

  

  Hanna Lee Communications orchestrated two media events at MONO+MONO to showcase the restaurant’s new 3-D View-Master menu. Media guests enjoyed the vintage analog viewers with custom images of menu items as they savored Korean fried chicken, soju cocktails and live jazz performances.

  For more photos, click here.

• Korea Ginseng Corp. Press Launch Event

  

  Hanna Lee Communications conceived and executed a launch event for Korea Ginseng Corp.’s new ginseng teas and herbal “shot” beverage. The agency worked with Bravo TV’s “Top Chef Masters” Kerry Heffernan and ace mixologists Pam Wiznitzer (The Dead Rabbit), Sother Teague (Amor y Amargo) and Lucinda Sterling (Middle Branch) to use the products in new dishes and craft cocktails.

  For more photos, click here.

• Chefs’ Night Out

  

  Hanna Lee Communications created and promoted a Welcome Bar and a striking Red Lounge on behalf of Campari at Chefs’ Night Out, an annual event hosted by the James Beard Foundation and Bon Appétit Magazine. The event attracted more than 1,000 celebrity chefs, restaurateurs and industry luminaries. The bars celebrated Campari’s inaugural sponsorship of the James Beard’s first-ever “Outstanding Bar Program Award.” Signature aperitivos were made by Jim Meehan (PDT), Dushan Zaric (Employees Only), Tad Carducci (The Tippler), Christy Pope (Cuffs & Buttons Cocktail Catering ), Orson Salicetti (Jelsomino and Social Eatz), Joaquin Simo (Death & Co.) and Damon Dyer (The Rum House).

  For more photos, click here.

• James Beard Awards Gala

  

  Hanna Lee Communications organized and promoted Campari’s activation at the James Beard Awards Gala held at Lincoln Center. The black-tie festivities commenced after Campari America CEO Gerry Ruvo bestowed the James Beard’s first-ever “Outstanding Bar Program Award” to Jim Meehan of PDT. Mixology legends Julie Reiner (Lani Kai and Flatiron Lounge) and Darryl Robinson (Cooking Channel’s “Drink Up” host) stirred up classic Negronis and Negroni Sbagliatos for the 2,000 attending culinary movers and shakers.

  For more photos, click here.

• Santa Teresa Rolling Rum Tour

  

  Hanna Lee Communications orchestrated two rolling rum tour events for top media members and select bartenders to experience Santa Teresa 1796 as a sipping rum and in classic cocktails prepared at leading tippling destinations—Pegu Club, Silver Lining, Ward III and Macao Trading Co. Henrique Vollmer, a fifth generation member of the family behind the distillery, was on hand to brief the attendees on the rum and its time-honored production process in Venezuela.

  For more photos, click here for Day 1 and click here for Day 2.

• Tango & Cocktail Tasting Event at Michael's New York

  

  Hanna Lee Communications conceptualized, organized and publicized a "New Valentine's Day Cocktails and Argentine Tango Event" at Michael's New York. The event was a co-marketing opportunity to showcase the restaurant's new drinks made exclusively with spirits from the agency's clients--Campari, Santa Teresa Rum and Louis Royer Cognac--and were accompanied by Michael's innovative "Bar Bites" dishes. The evening was highlighted by romantic Tango performances by a duo from TangoNY.

  For more photos, click here.

• Japan Week Celebration

  

  Hanna Lee Communications successfully publicized Japan Week's Opening Gala event at Grand Central Terminal. More than 200 media and trade guests enjoyed an evening of Japanese food, drinks and culture. Ambassador Shigeyuki Hiroki, Consul General of Japan in New York, and government officials from JRO and JNTO opened a festive wooden cask of sake, which was ladled out to the attendees. Presenters included culinary legend David Bouley, who spoke about his passion for Japanese cuisine. The event paid homage to the 100th anniversary of the Japanese government's gift of 3,000 cherry blossom trees to the American people as a symbol of friendship.

  For more photos, click here.

• "Campari" Presents Life with a Twist: Aperitivo and Beyond

  

  Hanna Lee Communications planned and executed the "Campari Presents Life with a Twist: Aperitivo and Beyond" press event attended by more than 60 top print, broadcast and online journalists representing both local and national media. Five top mixology luminaries, Julie Reiner (Lani Kai, Flatiron Lounge and Clover Club), Dave Wondrich (Cocktail Historian and Author), Dushan Zaric (Employees Only and Macao Trading Co.), Joe Campanale (L’Artusi, Anfora and dell’anima) and Christy Pope (Cuffs & Buttons Cocktail Catering), served up 15 newly-created Campari cocktails. These spirituous trendsetters rethought and reinterpreted the classic Italian Aperitivo Hour through the lens of today’s food trends and year-round dining occasions, including Aged Spirits, Brunch, Summer Greenmarket, Winter Entertaining and Dessert. Gerry Ruvo, CEO, Skyy Spirits, greeted the media guests and addressed the attendees. The event was held at Silver Lining in New York City's Tribeca neighborhood.

  For more photos, click here.

• "Louis Royer Cognacs" at the Ultimate Blast

  

  Hanna Lee Communications publicized Louis Royer's participation in the Ultimate Blast. The agency worked with Chad Solomon of Cuffs & Buttons Cocktail Catering to create and serve an Old Fashioned and a holiday punch that incorporated Louis Royer's VSOP "Force 53" expression, a 106-proof Cognac.

  For more photos, click here.

• "Les Dames d'Escoffier New York" Chapter and Korean Dinner

  

  Hanna Lee Communications and Les Dames d'Escoffier's New York chapter hosted an authentic multicourse Korean feast for its members and their guests. The event was held at New York Kom Tang, Manhattan's oldest Korean barbecue restaurant that uses real wood charcoal. Dishes included beef dumpling soup, savory seafood pancakes, barbecued short ribs of beef and chili-laced pork. Attendees were welcomed with Korean beer and soju, Korea's traditional spirit made from sweet potatoes, sorghum and rice. Dame Hanna Lee led the tasting by providing an overview of Korea and its culture, accompanied Jennifer Maeng, a fellow Korean food expert.

  For more photos, click here.

• "Campari" at New York City Wine & Food Festival's "Meatball Madness"

  

  Hanna Lee Communications publicized Campari's participation in "Meatball Madness," a kick-off event of the New York City Wine & Food Festival, at which Food Network's always-stunning Giada De Laurentiis enjoyed a perfect Italian aperitivo moment. More than 30 top local chefs competed with their lofty versions of this homey Italian favorite. To complement the meaty fare, Campari, Italy’s iconic red spirit, served two signature cocktails, the classic Negroni and Negroni Sbagliato. The ruby red libations were stirred up by Cooking Channel's "Drink Up" host Darryl Robinson and Dutch Kills’ Richie Boccato. Over a 1,000 thirsty New Yorkers celebrated their own aperitivo moments at this sold-out event.

  For more photos, click here.

• Wines of Croatia's First Grand Portfolio Tasting

  

  Hanna Lee Communications orchestrated and publicized the first grand tasting of Croatian wine. The event introduced more than 100 hidden gems from this Mediterranean nation. An in-depth seminar was led by wine expert, Cliff Rames, with a guest spot by wine maven Joe Campanale ("dell'anima", "L'Artusi" and Anfora). Attendees included over 100 wine, food and lifestyle media, as well as top New York City-based sommeliers. The open-air event was held at Hudson Terrace in Midtown Manhattan.

  For more photos, click here.

• Marie Brizard "Essence" Line Launched at Tales of the Cocktail

  

  Hanna Lee Communications launched Marie Brizard's new "Essence" line of liqueurs at Tales of the Cocktail that was attended by hundreds of cocktail fans and media. Jonathan Pogash (The World Bar, NYC), Darryl Robinson (Cooking Channel’s “Drink Up” host), Rob Montgomery (Miller Tavern, Toronto) and Emile Chaillot (UGO & Spirits, Paris) crafted cocktails from the past, present and future to showcase Marie Brizard's pivotal role in the cocktail movement throughout its history.

  For more photos, click here.

• "World's Largest Negroni Event" at Tales of the Cocktail

  

  Hanna Lee Communications brought the media's spotlight to the "World's Largest Negroni," a massive 30-gallon cocktail assembled at Tales of the Cocktail and made of equal parts Campari, Italy’s legendary red spirit, Beefeater 24 Gin and Martini Rosso Vermouth. The festive libation, stirred up by famed Italian bartenders dressed up as the aristocratic Count Negroni, was made to celebrate the “Year of the Negroni” and attracted hundreds of onlookers and media.

  For more photos, click here.

• Bortolomiol Prosecco and "Dreaming of Prosecco" Book Launch

  

  Hanna Lee Communications organized and promoted the launch of Bortolomiol DOCG Proseccos at The Setai Hotel for leading wine media. The event also included the debut of "Dreaming of Prosecco," a new book about companyfounder, Giuliano Bortolomiol, who pioneered the brut style of Prosecco and helped transform this once-rustic wine into a sophisticated, worldclass tipple. More than 30 wine writers and bloggers attended.

  For more photos, click here.

• Campari's "Negroni Pre-Awards Toast" at Tales of the Cocktail

  

  Hanna Lee Communications organized and executed a "Negroni Pre-Awards Toast" on behalf of its client, Campari, to celebrate the nominees of the festival's much-anticipated Spirited Award. Hundreds of cocktail enthusiasts, nominees and admirers stopped by for a Campari Negroni, including Dushan Zaric (Employees Only, NYC), Dre Masso (London), Tom Chadwick (Dram, NYC), Jacques Bezuidenhout (Partida Tequila), as well as writers Darcy O'Neil (London, Ontario), Toby Cecchini (NYC) and Naren Young (NYC). Master mixologist Tony Abou-Ganim toasted the nominees before they headed off to the awards ceremony.

  For more photos, click here.

• Louis Royer Cognacs' "Force 53" Launch Event

  

  Hanna Lee Communications successfully launched Louis Royer Cognacs' "Force 53" high-proof expression with two events at Daniel Restaurant for 30 top bartenders followed by 50 media members. Top mixologists Darryl Robinson, Richie Boccato, Jonathan Pogash and Chad Solomon & Christy Pope stirred up cocktails using the 106-proof spirit, which were accompanied by Daniel's dishes. In addition, fifth generation family member and master selector Jerome Royer, as well as master blender Laurent Robin, led formal tastings of their VSOP "Preference," "Force 53" and XO expressions.

  For more photos, click here.

• Campari and Bravo TV's "Top Chef" Host Padma Lakshmi Celebrate "The Year of the Negroni"

  

  Photo Credit:Patrick McMullan Company

  Hanna Lee Communications brought the media spotlight to Campari's "The Year of the Negroni" event with Bravo TV's "Top Chef" Host Padma Lakshmi. Media coverage included OK! Magazine, Us Weekly, Men's Health, Men's Journal, ABCNews.com, New York Magazine, AskMen.com and many more. Six star mixologists--Tony Abou-Ganim, Jim Meehan, Jacques Bezuidenhout, Francesco Lafranconi and Chad Solomon & Christy Pope--used Padma as their muse for inspiration to create new Campari cocktails. The event was held on May 15, 2011 at The Box.

  Please click here for more photos.

• 2011 Manhattan Cocktail Classic

  

  Hanna Lee Communications successfully publicized the second annual Manhattan Cocktail Classic, which took place May 13-17, 2011. With close to 7,500 tickets sold for about 100 special events, seminars and happenings, the Classic was the talk of the town for its five-day run. More than 200 media attended and coverage highlights included the Wall Street Journal, New York Times, ABCNews.com, Bloomberg.com, ChicagoTribune.com, Ok! Magazine, Portfolio.com, CookingChannel.com and more.

  Please click here for the press release and for more photos, click here.

• Campari at the Manhattan Cocktail Classic's Kick-Off Gala

  

  Hanna Lee Communications launched "The Year of the Negroni" at Campari's Negroni bar manned by master mixologist Tony Abou-Ganim at the kick-off Gala of the Manhattan Cocktail Classic on May 13, 2011. Media highlights included Saveur.com, FoxNews.com, CBSNewYork.com, NBC's "Today Show" Bites.com, GothamMagazine.com, FoodRepublic.com, TheHuffingtonPost.com and many others. Attendees enjoyed definitive versions of the classic Negroni, authentically made with Campari, gin and sweet vermouth in equal parts.

  Please click here for more photos.

• EatingVine.com Launch Press Event

  

  Hanna Lee Communications organized a launch event for EatingVine.com, a new social network dedicated to recipe sharing and wine pairing. Hosted at Haunch of Venison Gallery, it attracted more than 20 journalists. For more photos, please click here.

• Terra Andina at Food Network

  

  Terra Andina hosted a special educational tasting at Food Network that paired their wines with Korean fried chicken. A similar event was staged for media members at MONO+MONO later that evening and more than 35 journalists attended. For more Food Network event photos, click here. For more dinner session photos, click here.

• New wine book launch party for “Oldman’s Brave New World of Wine” by wine author and educator Mark Oldman

  

  Top media attendees included “The Oprah Show,” ABC’s “The View,” Maxim Magazine, Fox Business Network, ABC’s “Rachael Ray Show,” The New York Post, The Cooking Channel, People StyleWatch Magazine, NY1, NewYorkInsider.TV and others.

  For more photos, please click here.

• Leblon Unveils Winter Cachaça Cocktails at Lani Kai

  

  Hanna Lee Communications organized an exclusive media preview of Leblon’s new winter cocktails at Julie Reiner’s new hotspot, Lani Kai. The Cachaça-based libations were shaken up by top mixologists from PDT, Employee Only, The Breslin, Clover Club and Lani Kai. Over 50 top lifestyle media attended, including Fox’s “Wendy Williams Show,” “The Oprah Show,” The Cooking Channel, The Daily News and others.

  For more photos, please click here.

• G7 Portuguese Premium Wine Consortium Media Cruise in New York Harbor

  

  Hanna Lee Communications’ creativity took to the high seas with a special cruise of New York harbor for more than 100 leading wine and lifestyle journalists. Winemakers from Aliança, Aveleda, Bacalhoa, José Maria da Fonseca and Messias guided the attendees through a tasting of their wines, while chefs cooked up signature dishes from SUSHISAMBA, Ditch Plains, Luke’s Lobster and Korean Food Made Simple.

  For more photos, please click here.

• G7 Wine Consortium Roundtable Discussions for Leading Trade Members

  

  The G7 Wine Consortium hosted its first-ever roundtable discussions with more than 30 key retailers, restaurateurs, wine educators and sommeliers at the Setai Fifth Avenue Hotel. Moderated by Leslie Sbrocco, the participants included representatives from Jean Georges, Le Bernardin, Porter House New York, Locanda Verde, Sherry-Lehmann, Astor Wines & Spirits, Gotham Wines & Liquors, among others. For more lunch session photos, click here. For additional dinner session photos, click here.

• Terra Andina Wines and America's Take-Out Favorites Press Event

  

  Hanna Lee Communications kicked off a series of exclusive media events that match Terra Andina wines with America's take-out favorites. The first event was held at PURE Thai Restaurant in Manhattan where Terra Andina's Sauvignon Blanc, Chardonnay, Carmenère, Pinot Noir and unique red blends complemented this ever-popular Southeast Asian cuisine. More than 25 lifestyle media members attended.

  Please click here for the press release and for more photos, click here.

• Bortolomiol Prosecco at Italian Wine Masters

  

  Hanna Lee Communications publicized Bortolomiol Prosecco at the Italian Wine Masters event in New York City. More than two dozen top media, restaurateurs and sommeliers sampled the full range of Bortolomiol's sparklers. For more photos, please click here.

• Conway Family Wines at New York Women in Communications

  

  Hanna Lee Communications partnered with New York Women in Communications, Inc. (NYWICI) to introduce its members to Conway Family Wines. Gillian Conway, V.P. of Communications, led a guided tasting attended by over 70 marketing and communications professionals. For more photos please click here.

• The First Annual Manhattan Cocktail Classic

  

  Part festival, part fête, part conference, part cocktail party, the Manhattan Cocktail Classic hosted one hundred events spread across five days and five boroughs. Hanna Lee Communications created maximum buzz around the festival, generating 150 quality placements, including Wall Street Journal, New York Times, CBS News, and many others.

  For more photos, please click here.

• The Gourmet Latino Festival

  

  Hanna Lee Communications successfully promoted the Gourmet Latino Festival, the first-ever, multi-day celebration of Latin food, beverages and culture. More than two dozen leading culinary and mixologist tastemakers participated, including Aarón Sánchez, “Iron Chef” Jose Garces, Julian Medina, Maricel Presilla, Máximo Tejada, Steve Olson, Dale DeGroff, Jim Meehan, Julie Reiner, Junior Merino and Giuseppe Gonzalez. Over 150 journalists attended, such as Travel & Leisure Magazine, The New Yorker and The Food Network.

  For more photos, please click here.

• Manhattan Cocktail Classic a Smashing Success

  

  Hanna Lee Communications successfully publicized The Manhattan Cocktail Classic Fall Preview, New York City’s first ever multi-day event celebrating the history, contemporary culture and artful craft of the cocktail. The event shook up the city, putting more than 150 bartenders in action and welcoming over 1,000 cocktail enthusiasts, including 150 media attendees from the New York Times, Food Network, The New Yorker, NBC New York, Gotham Magazine, Saveur, Epicurious.com, Glamour, New York Insider TV, Time Out New York, and many more.
  
  Not surprisingly, the events became the talk of Gotham and the stage has been set for the Manhattan Cocktail Classic’s main event, which will take place in May 14-18, 2010.

  For more photos, please visit Metromix New York.

• “The Winemakers” TV Series Season One Screening and Season Two Casting Call

  

  Hanna Lee Communications brought the media’s spotlight to the Season One preview of “The Winemakers,” the first reality-themed TV series focused on wine now airing on PBS. The agency’s outreach attracted nearly 100 journalists to the series’ screening event, including Town & Country, Travel & Leisure, Forbes Life, CBS News, MSNBC.com, Business Week, New York Post, Gourmet, Bon Appétit, Glamour, Impact Magazine, Food Network and many others. The agency also promoted Season Two’s New York City casting call that drew numerous reality TV hopefuls.

• Top Chefs Converge to Help Street Kids

  

  Renowned New York chefs, including Floyd Cardoz (Tabla), Pichet Ong (Batch), Michael “Bao” Huynh (BarBao) and Susana Trilling (Rosa Mexicano) and others, recreated their home countries’ street foods to benefit STREETS International, an organization that helps transform street kids into culinary professionals. Hanna Lee Communications publicized the event and attracted more than two dozen high profile media, including Condé Nast Traveller; Glamour; Bon Appétit; American Way (American Airline’s In-Flight Magazine); O, The Oprah Magazine; Forbes; Fortune; National Geographic Adventure, BusinessWeek; New York Times; Self; Time Out New York; Bloomberg Business News; Travel Channel; and, more than 100 consumers. The funds raised at the event will be used to build culinary training centers in Vietnam and the Philippines later this year. Click here to read the press release.

  

• Sobieski Vodka "Spread the Truth" Event in New York City

  

  On July 31, 2008, Hanna Lee Communications, Inc. promoted Sobieski Vodka’s “Spread the Truth” event that celebrated Sobieski Vodka’s one-year anniversary in the U.S. and its achieving its 200,000-case sales milestone in record-breaking time. The event was an extension of the “Truth in Vodka” PR campaign initiated by Hanna Lee Communications, Inc. Master mixologist Junior Merino showcased his Sobieski “Truth Serum” and Sobieski “Blues” cocktails, which were enjoyed by more than 450 industry and press attendees all evening. The event was also graced by Joanna Krupa, a Warsaw-born supermodel and Sobieski Vodka fan. Click here for coverage by Odwyerpr.com or the press release.

  
  Photos courtesy of Erica Singleton and WireImage.com
  

• Lombardy Food and Wine Events in New York City

  

  Hanna Lee Communications, Inc. organized two special events for the Confagricoltura Lombardia, a consortium of artisanal food and wine producers from the Lombardia region of northern Italy. They included a trade event at Bar Stuzzichini restaurant on June 30, 2008 that showcased the D.O.C. delicacies from this esteemed region of Italy and was attended by more than 100 specialty food and wine trade members and influencers. This was followed by a press dinner on July 1, 2008 at Centovini restaurant that featured a "vertical" tasting of the "three ages" of Grana Padano, Italy's favorite hard cheese paired with D.O.C. wines of Lombardia. More than 40 top food, lifestyle and travel media attended, including Saveur; O, The Oprah Magazine; Town & Country; New York Times; BusinessWeek; Newsweek; ABC's "Rachael Ray;" and others.

  
  Photos courtesy of Jeffrey Holmes
  

• "Piedmont: Food and Design Made in Italy" Event in New York City

  

  On April 16, 2008, Hanna Lee Communications, Inc. and their client Italy-America Chamber of Commerce hosted a tasting event at Cipriani 23rd St. featuring two Michelin-starred chefs, Alfredo Russo of "Dolce Stil Novo" Restaurant and Pier Bussetti of "Locanda Mongreno" Restaurant. Twelve different dishes in custom-made tableware designed by The Institute of Applied Art and Design in Torino were introduced to more than 100 U.S. media and trade members including Time, Food Network, Travel + Leisure, Fox News Channel, New York Post, Gourmet, Time Out New York, Newsweek, USA Today, Food Arts, People, Martha Stewart Living Radio, celebrity magazine OK!, and others.

  

• "how sweet it is" New York City Opening Press Event

  

  On October 22 and 23, 2007, Hanna Lee Communications organized two days of press events to celebrate the opening of the "how sweet it is" New York City’s new retail store on the Lower East Side. Media attendees included Time, DailyCandy, Martha Stewart TV and Radio Show, TheKnot.com, UrbanBaby.com, Elegant Bride and others.

  

• Sobieski Vodka "Truth in Vodka" Launch Press Event

  

  On October 17, 2007, Hanna Lee Communications, Inc. hosted an intimate press event for the launch of Sobieski Vodka's "Truth in Vodka" campaign at Rayuela Restaurant. Media representatives from WCBS-AM Radio, ABC’s The Rachael Ray Show, celebrity magazine OK!, Time, Epicurious.com, Connecticut Cottages & Gardens, Time Out New York, FoxNews.com and others attended the event. Cocktails were created by master mixologist Junior Merino and Rayuela's Executive Chef/Co-owner Máximo Tejada created three new ceviches to pair with the cocktails.

  

• Rayuela Opening Press Event in New York City

  

  On June 27-28, 2007, Hanna Lee Communications organized a two-day opening press event to introduce Rayuela, (the Spanish word for “hopscotch”), a stylish new Latin American restaurant and ceviche bar on the Lower East Side and the first-of-its-kind culinary category, Estilo Libre Latino (Freestyle Latino) cuisine, which respects tradition, yet redefines classic dishes, including tapas. Rayuela is the brainchild of Executive Chef Máximo Tejada, emerging restaurateur Héctor Sanz and Paul Fernandez. The two press events were attended by over 50 media from Martha Stewart Living Radio, The New York Times, Business Week, Fodor’s, Time Out New York, New York Observer, Wine Enthusiast, Travel + Leisure, and many others.

  

• NYC & Company and Restaurant Member Seminar

  

  On March 29, 2007, in conjunction with NYC & Company, Hanna Lee Communications hosted a business building seminar for their restaurant members titled, “Marketing Your Restaurant in the Digital Age.” The seminar was sponsored by Coca Cola for NYC & Company’s restaurant members as an added-value. Pavia Rosati of Dailycandy.com, Andrea Strong of The Strong Buzz, and Steven Shaw of eGullet.org discussed their online marketing tips for restaurants.

  

• The French Culinary Institute’s New Italian Studies Program Launch

  

  On January 8, 2007, Hanna Lee Communications organized an Italian V.I.P. and Media Dinner to celebrate the launch of Italian Culinary Experience at The International Culinary Center (ICC). The event, hosted by Dorothy Cann Hamilton, the ICC’s CEO, and Chef Cesare Casella, Dean of the Italian Studies Program, featured a multi-course dinner designed by Chef Casella. To mark the occasion, Chef Massimiliano Alajmo, the youngest Michelin “three-star” chef in the world and in history, flew in from Italy to attend the dinner.

  

• San Domenico NY Summer Menu Press Event

  

  On June 25, 2006, Hanna Lee Communications organized a press lunch and dinner at San Domenico NY to launch a summer menu prepared by Chef Odette Fada featuring “The Bounty of the Mediterranean” and to introduce the new “face” of the restaurant, the effervescent Marisa May. By invitation only.

  

  
  Photos courtesy of Jeffrey Holmes
  
  

• Mionetto Prosecco Press Event

  

  On May 17, 2006, Hanna Lee Communications organized a Mionetto Prosecco Press Event at the Jolly Hotel Madison Towers. Master Vintner Sergio Mionetto provided a guided tour of Mionetto’s Prosecco portfolio. It was organized to celebrate Mionetto’s creation of the Prosecco category in the U.S. market and its availability in 47 states. More than 60 food, wine and travel journalists attended, including New York Magazine, The Food Network and others.

  

  
  Photos courtesy of Jeffrey Holmes
  
  

• Ristorante Cinque Terre Spring Menu Press Event

  

  On April 5, 2006, Hanna Lee Communications organized a press dinner at Ristorante Cinque Terre in the Jolly Hotel Madison Towers to introduce their new female chef, Pnina Peled. It featured a multi-course, fig-themed dinner paired with special Italian wines. More than 55 food, restaurant, wine and journalists attended, including The Food Network, NBC’s “Today Show,” Business Week, NY1 and others.

  
  
  Photos courtesy of Jeffrey Holmes
  
  

• Women for WineSense Event and Pinot Noir Tasting

  On March 27, 2006, The New York chapter of Women for WineSense, run by Hanna Lee, organized a Pinot Noir wine tasting with John Haeger of Saveur Magazine. More than 50 consumer wine enthusiasts attended.
  
  

• Women for WineSense Event and Ted Allen from “Queer Eye”

  

  On March 6, 2006, The New York chapter of Women for WineSense, run by Hanna Lee, organized a wine tasting and a book signing with Ted Allen of “Queer Eye for the Straight Guy” on Bravo. More than 60 consumer wine enthusiasts attended.

  
  
  Photos courtesy of Jeffrey Holmes