Strategic Insights and Quality Results Matter!

Bigger Isn't Necessarily Better

Passion for the Brand Makes All the Difference!

We're in the "Hall of Fame" for Best Media Relations!

From Planning to Execution, Events are All About Details!

Big Idea That Change Perceptions!

Hanna Lee Communications will host the first-ever “Show Me the Proof” High Proof Cognac Cocktail Competition for Louis Royer Cognac. The judges include Dale DeGroff, Paul Pacult, Jack Robertiello and Carrie Keagan. The competition, which is for working bartenders and mixologists, celebrates the seasonal versatility of Louis Royer Force 53 VSOP Cognac, which at 106 proof, is one of the strongest Cognacs on the market today.
Click here to read the press release.

Hanna Lee Communications was nominated for a 2012 Gold SABRE Award in the Food & Beverage category. The nomination recognized the agency’s outstanding work in publicizing Campari’s “The Beautiful Side of Bitter” campaign, which generated more than 779.3 million total media impressions. Cheers to the team at Campari and my agency!
Click here to read the press release and for more photos, click here.

Hanna Lee Communications was chosen to publicize Japan Week's Kick-Off Gala event in New York City. Japan Week's mission is to promote a deeper understanding of the country through outstanding examples of its umami-rich food and beverage culture.

Hanna Lee Communications placed a breakthrough cocktail segment on CBS "Sunday Morning" with Charles Osgood. The agency pitched the story idea and arranged interviews with top spirits experts like Dale DeGroff, Dave Wondrich and Chad Solomon & Christy Pope of Cuffs and Buttons.
Click here to read the press release.

Hanna Lee Communications placed all of its spirits clients on the new winter cocktail menu at Michael's New York. In addition to publicity, these placements offer clients valuable sales opportunities at this legendary dining destination. This is the agency's second co-marketing promotion at Michael's New York.
Click here to read the press release.

Hanna Lee Communications Named Agency of Record for
Marie Brizard, the Bordeaux-based producer of exceptional liqueurs founded in 1755.

Hanna Lee Communications created a unique co-marketing opportunity for its clients by exclusively incorporating them into new drinks featured at Michael's New York cocktail program. The featured clients included Campari, Louis Royer Cognacs, Santa Teresa Rum and Marie Brizard Liqueurs.
Click here to read the press release.

Hanna Lee Communications to promote the "Wednesday Mixology" program at Michael's , an iconic Manhattan restaurant that is popular with the power set and celebrities.

Hanna Lee Communications Named Agency of Record for
Santa Teresa Rum, Venezuela's oldest rum producer with a family heritage of 200 years.

Hanna Lee Communications Named Agency of Record for Louis Royer Cognacs, founded in 1853. Click here to read the press release.

Hanna Lee Communications Named Agency of Record for Bortolomiol Prosecco.

Hanna Lee Communications Retained by Wines of Croatia to Promote Its First-Ever Grand Portfolio Tasting in the U.S. Click here to read the press release.

Hanna Lee Communications retained to launch Original Sin's first line of heirloom apple ciders, Newtown Pippin and Cherry Tree. www.origsin.com

Hanna Lee Communications Gives Back to the Bartending Community with Complimentary Monthly PR 101 Seminar Kicking Off with USBG’s New York Chapter in January 2011. Click here to read the press release.

Hanna Lee Communications tapped to publicize Campari and its participation in the Manhattan Cocktail Classic and Tales of the Cocktail in 2011.

Hanna Lee Communications Named Agency of Record for the 2nd Annual Manhattan Cocktail Classic, following successful Preview in 2009 and official debut in 2010.

Hanna Lee Communications chosen as Agency of Record for EatingVine.com, a new wine and food social network.

Hanna Lee Communications named Agency of Record for Leblon, producer of Brazil's handcrafted Cachaça.

Hanna Lee Communications named Agency of Record for Kyochon, Korea's leading chicken restaurant group now embarking on a U.S. expansion campaign.

Hanna Lee Communications selected as Agency of Record for G7, a premium Portuguese wine consortium, for a partially E.U.-funded three-year campaign.

Hanna Lee Communications Named Agency of Record for Conway Family Wines and Its "Deep Sea" Brand from California's Central Coast. Click here to read the press release.

Hanna Lee Communications retained as Agency of Record for the Gourmet Latino Festival, the first-ever multi-day celebration of Latin food, beverage and culture.

Stefano Gandolini, Master Winemaker, Terra Andina

Hanna Lee Communications Wins First Runner-Up for Its "Truth in Vodka" Campaign at PRWeek Awards
Hanna Lee Communications won first runner-up for Best Consumer Launch Campaign of the Year for its “Truth in Vodka” campaign on behalf of Sobieski Vodka. The campaign was chosen from among several hundred entries and was the only one that promoted a spirits brand. A black-tie gala awards ceremony, which had 900 attendees, was held at Tavern on the Green on March 5, 2009. Click here to read the article. Click here to view some fun photos of the awards event.

Hanna Lee Communications Nominated for 2010 SABRE Award Silver Medal for Promoting Manhattan Cocktail Classic, Second Nomination in Two Years
Hanna Lee Communications was nominated as a finalist for a 2010 SABRE Award Silver Medal in the category of Beer, Wine and Spirits. The nomination, the second in two years, recognized the agency’s outstanding work in publicizing the Manhattan Cocktail Classic’s 2009 Fall Preview that generated more than 42 million media impressions during the campaign. There were more than 1,600 entries, making it one of the fiercest competitions to date. To read the press release, please click here.

Hanna Lee Communications Nominated for Coveted 2009 SABRE Award Silver Medal for Sobieski Vodka's PR Launch
To recognize its "Truth in Vodka" public relations campaign to support the launch of Sobieski Vodka in the U.S., Hanna Lee Communications was nominated as a finalist for a 2009 SABRE Award Silver Medal in the category of Beer, Wine and Spirits. The PR campaign was instrumental in helping Sobieski break industry records for achieving its 150,000-case sales milestone and becoming the official vodka of Madison Square Garden. The nomination was made by The Holmes Report, based in the U.K.To read the press release, please click here.

"Truth in Vodka" Record-Breaking Case Study
Hanna Lee Communications, Inc.'s "Truth in Vodka" PR campaign helped Sobieski Vodka achieve its 200,000-case sales milestone faster than any other spirits brand in U.S. history. The campaign urges consumers to focus on what's in the bottle, namely authenticity, quality and flavor, rather than fancy packaging or gimmicky marketing campaigns. It has resonated with consumers who are tired of overpriced vodkas and it is a perfect case study of an effective strategic PR campaign having a vast marketplace impact. Click here to read the press release.

Sobieski Vodka and Madison Square Garden Partnership Announcement
As a result of a New York Post Sunday Business section article initiated by Hanna Lee Communications, Inc., Sobieski Vodka and Madison Square Garden announced a multi-year marketing agreement effective March 1, 2008. Sobieski Vodka is now showcased to more than four million people annually during more than 275 events. Click the link for The New York Post article or the press release.

Timo Sutinen, VP Marketing & Business Development, Imperial Brands, Inc. and Bill Smith, Account Executive Marketing Partnerships, Madison Square Garden Media

Rayuela Restaurant and Alicia Keys on MTV
During the season premiere of “The Hills,” Dove beauty products debuted their first episode of “Fresh Takes,” starring Alicia Keys that was filmed over a two-day shoot at Rayuela. The episode debuted on March 24, 2008 on MTV. To view the entire four-minute episode, click here.

Sobieski Vodka Sponsors 2008 New York Emmy Awards
On April 6, 2008, Hanna Lee Communications arranged for its client, Sobieski Vodka, Poland’s #1 premium vodka, to be the exclusive vodka sponsor of the star-studded 51st Annual New York Emmy Awards in New York City. Celebrity VIPs, including award presenters, nominees and winners, were presented with a swag bag that included a bottle of Sobieski Vodka. Celebrities now enjoy Sobieski in classic Martinis or their favorite cocktails. Click the link for the full list of VIPs or the press release.

New Client: Bar Celona Spanish Tapas Lounge
In February 2008, Hanna Lee Communications, Inc. was named public relations agency of record for Bar Celona, a swanky, modern Spanish tapas lounge serving traditional Spanish tapas with a twist, as well as sophisticated cocktails. The agency will help launch the restaurant, which will open in the summer of 2008 in Williamsburg, Brooklyn, and will be responsible for positioning it as stylish destination. Owned by Cynthia Diaz, a former fashion consultant and up-and-coming restaurateur, Bar Celona is her first culinary venture and it combines her love of style with her passion for food and nightlife. www.barcelonaloungenyc.com

"how sweet it is" on The Martha Stewart Show
On December 11, 2007, Ellen Sternau and Beth Pilar of "how sweet it is" artisanal bakery joined Martha Stewart to showcase their famous Cranberry-Almond One-Bites for Christmas parties. To view the full segment, click here.

Sobieski Vodka on Sirius Satellite Radio with Phil Lempert
On November, 10, 2007, Phil Lempert, Radio Show Host of "Before You Bite" on Lime.com interviewed Chester Brandes, CEO of Imperial Brands and spokesperson for Sobieski Vodka. Brandes discussed Sobieski Vodka's "Truth in Vodka" campaign, which urges consumers to look at what's inside the bottle and know that they don't have to pay exorbitant prices to get great quality vodka. Phil Lempert is also the Food Editor for NBC's "Today Show." His website, SuperMarketGuru.com, attracts over 9 million visitors a year. To listen to the segment, click here.

Sobieski Vodka on NBC’s “10!” Show in Philadelphia
On January 7, 2008, Sobieski Vodka was spotlighted in a wedding shower feature with lifestyle expert Leah Ingram and show host Lori Wilson. Ingram recommended Sobieski Vodka for her “Raise the Bar” shower theme idea during this three-minute segment. To watch the clip, click here.

New Client: how sweet it is
In September 2007, how sweet it is, a custom pastry and cake company owned by chefs/co-owners Ellen Sternau and Beth Pilar, hired Hanna Lee Communications, Inc. to publicize the opening of their first artisanal retail bakery. Clients include well-known fashion designers, pop singers and movie stars. www.howsweetitispastry.com

Beth Pilar and Ellen Sternau, Chefs/co-owners, how sweet it is

Celebrity Chef Anthony Bourdain of The Travel Channel’s “No Reservations” Travels to Korea
As part of working with the Korean Cultural Service Center, Hanna Lee Communications arranged “No Reservations” show host Anthony Bourdain’s trip to Korea to explore the country's food, culture and lifestyle. To watch the episode of Anthony in Korea that aired on The Travel Channel, click here.

New Client: Imperial Brands, Inc.
On June 15, 2007, Hanna Lee Communications, Inc. signed on as the agency of record for Imperial Brands, Inc., a new importer and marketer of distinctive spirits, wines and specialty foods headquartered in Palm Beach Gardens , Fla. and a U.S. subsidiary wholly owned by Belvédère Group SA.  The agency is responsible for launching Sobieski Vodka, the #1 best-selling premium vodka in Poland , to the U.S. through a nationwide PR campaign.  The agency is also responsible for ongoing PR planning and implementation for Sobieski Vodka, in addition to introducing Imperial Brands, Inc. to the media. www.ibrandsinc.com

NBC Today Show
On June 14, 2007, NBC’s “Today Show,” the nation's most popular morning show, featured Hanna Lee Communications, Inc.’s clients Tony May and Marisa May, co-owners of San Domenico NY, on their Father's Day segment at 9:45 a.m.  The segment was broadcast to 6 million viewers nationwide. The father and daughter team worked together to prepare San Domenico NY's signature dish, Spaghetti Cacio e Pepe, during the live cooking segment.  Additionally, Hanna Lee Communications arranged a pre-interview segment about the Mays’ life as a culinary team which aired before the live cooking segment. www.sandomeniconewyork.com / www.todayshow.com

Rayuela Restaurant
On March 1, 2007, Hanna Lee Communications, Inc., signed on as the agency of record for Rayuela (Spanish for "hopscotch"), a stylish new Latin American restaurant and ceviche bar on the Lower East Side. The agency is responsible for publicizing Rayuela's opening and ongoing PR campaign, as well as introducing its innovative Estilo Libre Latino (Freestyle Latino) cuisine, the brainchild of Executive Chef Máximo Tejada and emerging restaurateur Hector Sanz. www.rayuelanyc.com

NYC & Company Retains Hanna Lee Communications, Inc. for their March 29, 2007 Business Building Seminar sponsored by Coca Cola
NYC & Company, New York City's official tourism board, retained Hanna Lee Communications, Inc. to organize a business building seminar for their restaurant members titled, "Marketing Your Restaurant in the Digital Age" on March 29, 2007. The seminar, which was sponsored by Coca Cola, presented speakers such as Pavia Rosati of Dailycandy.com, Andrea Strong of The Strong Buzz, and Steven Shaw of eGullet.org, who shared their online marketing tips for restaurateurs. Tracy Nieporent of the Myriad Restaurant Group who is also NYC & Company's Restaurant Committee Chair moderated the panel.

NYU’s Food Studies & Management Master’s Program
NYU Professor Steve Zagor welcomes Hanna Lee as she volunteers to present her Top Ten Tips on how to be a successful PR professional, as well as her Media Relations Do’s and Don’ts and a successful PR case study of Mionetto Prosecco on October 11 from 4:45 PM to 6:35 PM.

Restaurant PR Seminars Hosted by Seedco, a Nonprofit Organization Supporting Small Business and Hanna Lee
As a pro-bono project, Hanna Lee presented two 2-hour PR 101 seminars for small restaurant owners. The first was held on the Lower East Side on September 18, 2006. The second was held in Central Harlem on September 26. These were part of "Restaurant Initiatives" hosted by New York City's Business Solutions Center. More than 30 restaurateurs attended. For more information, read the press release.

• Wine 101 for Business Lunches and Dinners (July 2006)
  
  
• Tango, Tango, Tango! (March 2006)
  Interviewed Alejandro Poffo, Deputy Consul, Commercial Office at Consulate General of Argentina in New York, for this article.
  
  
• Wine Tasting Do's and Don'ts (January 2006)
  Consulted Richard J. Genova, Senior Vice President, Pasternak Wine Imports, for this article.
  
  
• Ciao, Italia (October 2005)
  Interviewed David Rosengarten, Editor in Chief, The Rosengarten Report, for this article.
  
  
• And the Oscar Goes To...Pinot Noir! (March 2005)
  Interviewed Eric Asimov, Chief Wine Critic, New York Times, for this article.
  
  
• Pop the Cork and Say, "Be My Valentine" (January 2005)
  Interviewed Anthony Giglio, a wine journalist for Boston Magazine, CHOW, Wine & Spirits Magazine, and also "Cocktails in New York."